White hat SEO (Search Engine Optimization) refers to the use of optimization strategies, techniques, and tactics that focus on a human audience opposed to search engines and fully follow search engine rules and policies in terms of search engine optimization (SEO) terminology.
A website that is optimized for search engines, for example, but focuses on relevancy and organic ranking is considered to be optimized using White Hat SEO practices. Some examples of White Hat SEO techniques include using keywords and analysis of keywords, backlinking, building links to improve the popularity of links, and writing content for human readers.
White Hat SEO is used more often by those who are planning to make a long-term investment on their website. Ethical SEO is also called.
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