The new privacy pages of Apple are easier to read and look much better. Today, apple.com/privacy refreshed Apple, it’s web pages that explain what the company is doing to protect your privacy. They are much easier to read, allowing you to skim through a list of individual Apple apps to see what they do to protect your personal information.
Previously, if you looked at that URL, you’d find a generic statement from Apple about how it protected your personal information, followed by a bunch of information in a confusing order, with a hard-to-read two-column layout on any but the skinniest of window sizes.
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Apple’s new pages still have a generic privacy statement, but it’s now much easier to understand what each app is doing to protect your privacy on an app-by-app basis.
It doesn’t seem like Apple has made any changes to the policy on the new pages. Rather, this refresh does a good job of organizing information that Apple has shared in one place in the past (including the privacy protections that it added to iOS 13 and macOS Catalina).
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I was pleased to see that Apple included clear information on its Siri recording policies (and how you can delete that information), but I was disappointed that the company didn’t say anything new to clear up the recent controversy over how Safari checks blacklist URLs from companies like Google and Tencent.
The new pages feel similar to Google’s Nest Privacy site in breaking down data in a well-organized, visual format, though the voice of Google makes the pages read more like a list of commitments than the matter-of-fact style of Apple. But for its Echo devices, both are more interesting to read than the bland privacy FAQ of Amazon.
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Even though with the redesigned pages of Apple there is not much different, they are still a useful way to see everything the company is doing for user privacy. And it makes sense for the company to be so keen to present the information well, as it aims to be the only tech company you trust.
